So. You’ve made the commitment to get started. You’re gung-ho about it, motivated to go at it, and are ready to start taking orders TODAY. Great! The following is a step-by-step on how to open the doors to your shop. I’ll walk you through exactly what Etsy asks of you when you first decide to begin.
This is part 2 of our series on setting up shop on Etsy. Click HERE to read the first part of the series: 5 Signs That You Should Use Your Creativity to Open an Etsy Shop
Create an account
If you haven’t already, you need to create an Etsy account. Both customers and sellers have the same type of account on Etsy. The difference between the two is that sellers have an additional section – their Shop. That’s where the magic happens!
Creating an account is straightforward on Etsy, and if you’ve made an order for a handmade goodie there before, you already have one! Go ahead and register or login using your email or Facebook information. Then, make sure you confirm your account by clicking on the link sent to you in an email.
Follow this link to get started on Etsy with 40 FREE LISTINGS! Yay!
Set up shop
Once you’ve created an account and confirmed your email address, head over to http://etsy.com/sell. Click the big button beckoning you to your future: Open your Etsy shop!
I barely know what I’m doing, and now I have the metaphorical pressure of millions of shoppers… thanks Etsy.
The very first page you’ll see are your Shop preferences. This is where you fill out the core information: What language will you use in your shop? Where is the shop located? What is the currency of the shop?
- The list of languages is short. If possible, choose English for your descriptions, for the sake of reaching the largest number of shoppers.
- Choose the country where your items will be created and shipped from.
- Currency will not affect customer reach as much as language, as shoppers on Etsy see all prices based on their own currency preferences. It’s best to choose the official currency of where you are located.
- And, a question from Etsy, just as a survey of their sellers: What sort of seller are you? If you are a former hobbyist, you’ll want to pick “I sell part-time but hope to sell full-time” or “I sell part-time and that’s how I like it” depending on what your goals are.
Once you’re done, click through to the next page.
Name your shop
On the next page, a large (and looming) box awaits the name of your shop.
If you’ve reached this point, you’ve probably already given your shop name a bit of thought. This will take brainstorming and decision-making. I definitely don’t suggest rushing into it, as Etsy only allows you to rename your shop one time for the rest of the shop’s existence. You don’t want to have to relocate your shop or leave Etsy altogether when a shop rename is dire, so think it through. You can always save your work and come back to this page later, before opening your shop, so you do have time.
That being said, don’t let it paralyze you. A name is inevitable, and getting stuck in a spot like this will have you running out of steam quick.
Click HERE to download the Excellence on Etsy: Shop Name Formula Cheatsheet. You’ll get shop naming tips and a set of the most popular naming formats to help you come up with your snazzy new shop name!
Stock your shop
Etsy demands that you put up at least one listing when opening your shop for the very first time. We’re going to walk through what setting up a listing looks like, but it’s extremely easy to get your feet in quicksand in this section and sink quick, which is why we’re only going to be creating a test listing and then moving on. Once past this Shop creation process, we will be making changes to the listing to properly showcase your masterpieces.
Want to build an Etsy shop with a memorable and unique look? Let me help you with your logo and branding! Mention this article for a $50 discount on a Small Business Branding package from Simple and Vanessa.
Click the little plus sign to get started on creating your first listing. Explore the page quite a bit, and familiarize yourself with the different requirements and options. Fill in the information based on one of your pieces, as best as you can.
Once you’re ready, click Save and Continue to move forth.
Money, money, money
The next two sections of the process have to do with your personal information and payment. The first section, “How you’ll get paid” is for the direct deposits you will be getting from Etsy into your bank account. You will need your bank account’s routing number and account number. They’ll also ask for your identification number and personal information (your social security number, for example, for those in the US) for tax purposes.
On the page after that, called “Set up billing”, you will provide your credit card information to pay your shop fees once a month. Note that publishing this first listing is $0.20, which will be added to your shop bill. We will be making changes to the listing in the next part of the series, so don’t you worry about it. You’ll be making it back (plus more!) in no time, with a lil’ bit of elbow grease and whole lotta coffee. 😉
Once you’ve filled in all the needed info… click the bright beautiful orange button to open your shop.
Your future beckons…
That’s the quick walk through getting started on the process of opening an Etsy shop… stay tuned for Part 3, which is a super deep dive on the front-end and back-end of your Etsy shop, including setting up your first polished listings.
And don’t forget…
About the Author
Rawa Saleh is a lifelong student and educator. She runs on coffee and ice cream (not the healthiest, she knows), and has a little bit of an obsession with the color maroon and florals. While pursuing her Bachelor’s degree, she created an Etsy shop on a whim that became quite the success (Alhamdulilah!). She doesn’t take orders anymore, but she decided to pass along the information and experience she acquired through her years hand-making, to help Etsy sellers find the same success. Visit her website and follow her on Twitter and Instagram.